While social media is a great way to build your brand and share your message, social media platforms must be approached as social spaces.
That said, your followers on social media platforms are programmed to scroll from one piece of content to the next, making it difficult to hold their attention for a long period of time.
Your primary objective should be to get your followers off social media and into your autoresponder to build an authentic relationship with them.
Use your autoresponder system (email service provider) to deliver content designed to educate, inspire, and sell your products. That is how you will create a personal relationship with your subscribers while reducing distractions from your message.
When an email subscriber opens your email, at that moment you have their attention, and your content should keep them engaged.
Email marketing is the secret many big brand companies like Walmart and Nike have figured out and have put into practice daily.
If mega companies like Walmart and Nike focus much of their marketing efforts on building their subscriber list, shouldn’t you?
