Learning social media algorithms is never a good use of your time.
When you rely solely on social media as your marketing strategy, you limit the level of control you have over your audience.
The platform you publish content on controls how often your content is seen. That means the platform’s algorithm determines the life of your business.
On any given day, YouTube, Instagram, or any other social media platform can alter the number of people your content can reach. So, wouldn’t it make sense to take control of the number of times your content is seen by marketing to them via email?
Focusing much of your marketing efforts on building and nurturing your customer list is essential.
Think of it this way: if YouTube, Instagram, or Facebook delete your marketing content, how much of an effect would that have on the growth of your business? Having your content deleted is a genuine possibility. It happens more often than you might think.
On the other hand, suppose you are forward-thinking enough to migrate a portion of your followers from the social platform into your autoresponder system, which is independent of all social media, and your social media is deleted. You can instantly rebuild your following on social media by notifying them with one email.
Your ability to continuously sell your products and services is directly related to how you follow up with them to nurture a relationship, even when they no longer follow you on social media. No matter what product or service you sell, the money is in the list.
Your number of social media followers and likes means nothing if you are not actively getting them on your list.
The lifeblood of your business is the customers and potential customers stored inside your email marketing system (your autoresponder).
When one company acquires another, the primary asset being acquired is the customer list within the acquired company. Your list (customer Database) is the most critical asset in your business. If you are not constantly working towards building that asset, then you don’t have a sustainable business.
Click the link below to read more on how to position your business properly on social media.
