As I write this post, I sit in a local coffee shop in Idaho. It is my first time in this town. Since I’ve been here, I have noticed something fascinating as a marketer.
First, there is a constant traffic flow of people walking into the coffee shop. The attendant behind the counter knows everyone by name or by face. Several other coffee spots are nearby; however, their existing customers frequently visit this shop.
The coffee is good, but I have had better. Even though it’s my first time here, I feel very comfortable here.
Nevertheless, the attendant should have done something that could add hundreds or even thousands of dollars to the establishment’s sales.
The Money Is In The Follow-Up
When you don’t follow up with your customers, you leave significant money on the table.
Properly following up with your existing and potential customers, means creating and fostering a solid relationship with them. At the same time, you have a chance to hold their attention. Following up does not mean sending them your next promotion or sale.
Your business should always be at the forefront of your customers’ minds. The problem is, with so much competition out there, how do you keep your customer’s attention?
The purpose of Follow-up Tech is to help you properly create and foster a solid relationship with your customers so you can make more money. If you follow the information you learn here, your customers will become raving fans and buy everything you offer. Let’s get started.
Capture and Hold Their Attention
Let’s face it: your customer’s attention is the number one commodity in your business. The more attention you get, the more money you will make.
With the enormous amount of online and offline competition begging for their attention, it’s becoming more challenging for you to make sales.
Even with a social media presence, it can still be a challenge. That is why it is essential to apply an email marketing strategy.
Make Recurring Sales
Most recurring sales happen because a relationship established after the first sale. Your objective is to get your customers to buy from you repeatedly; marketing to them via email makes those recurring sales happen.
Sadly, most business owners do not have an email marketing strategy and as a result they are leaving a huge amount of money on the table.
Are You Making Coffee Shop Mistakes In Your Business?
I know your time is minimal, so before I tell you what additional mistakes the small Idaho coffee shop made and how you can avoid them, here are the seven essential things you MUST implement into your business immediately that will triple your sales in the next six months.
1. Build Your List; The Lifeblood Of Your Business
2. Get More repeat Sales With An Autoresponder
3. Create repeated Sales By Creating Stronger Relationships
4. Set your intention when posting content on social media
5. Stop Trying To Sell On Social Media
6. Create more digital offers for your customers
7. Create recurring income stream
